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Studio Liebe
Studio Liebe
NRG
NRG
Studio Liebe & NRG
Building on an existing foundation.
Two formats. Two identities. Developed, applied and scaled.
Visual Development Brand Identity Print Production Event Branding Campaign Design
Visual Development & Brand Application · Sub-formats of MI4L · 2024 – today
← Part of MI4L — Music is for Lovers
studio-liebe-nrg — context
Challenge
How do you keep two very different event formats visually distinct — while making them feel like part of one coherent brand world?
Approach
  • Studio Liebe (disco & house) and NRG (tech house) speak to different crowds — so each needed its own visual language while still feeling part of one world.
  • Extended both visual systems across campaigns, print production and event branding.
Studio Liebe
@studioooliebe
Disco & house · Hamburg
Studio Liebe Instagram
Studio Liebe Instagram
Studio Liebe Instagram
IN ACTION

Disco & house —
designed to feel warm.

Photography

Studio Liebe — at Pallas World

Photographed by Daniel Dittus

Studio Liebe at Pallas World — Photo by Daniel Dittus
Studio Liebe at Pallas World — Photo by Daniel Dittus
Studio Liebe at Pallas World — Photo by Daniel Dittus
Studio Liebe at Pallas World — Photo by Daniel Dittus
NRG
@your.nrg
Tech house · Hamburg
NRG Instagram
NRG Instagram
NRG Instagram
IN ACTION

Tech house —
harder, darker, more intense.

How I approached it.
  • 01 Was part of both brands from the start, growing into the creative lead role for visual communication over the course of 2024
  • 02 Defined what makes each format distinct: Studio Liebe warm and intimate, NRG dark and technical
  • 03 Designed consistently across poster, digital and print — keeping both identities visually separate
  • 04 Scaled print production from concept to delivery, coordinating format, deadline and output

"Two brands, one system — keeping them distinct while making them feel like a coherent world."

Today 09:48 AM
Looking for opportunities in product design and digital experiences.
Let's talk.

Let's build something.

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