Studio Liebe and NRG were created as two event formats within the MI4L universe, each with its own audience, atmosphere and visual identity.

The original concepts and design directions were already in place when I joined the process. My role was to develop, apply and evolve those visual systems across posters, campaigns, print production and event branding.

Over time, I became responsible for maintaining consistency while helping both formats grow into recognisable parts of the wider MI4L ecosystem.