MI4L — Vivien Evers

Helped build the brand from the ground up — visual identity, campaigns and on-site presence, event after event.
Now own communication, campaign assets and ongoing visual development.

15+

Events

400

Guests Max

Formats

Timeline

How it became what it is.

2022

Starting somewhere.

First events. First posters. First version.

2023

Learning by building.

New formats. New visual worlds. More responsibility with every event.

2024 – today

Stepping into the role.

Creative lead for communication, campaigns and visual identity.

Find us on Instagram

Electronic music · Hamburg

IN ACTION

Visual communication
across every touchpoint.

CAROUSEL POST

MI4L

Music is for Lovers

Übel & Gefährlich · Hamburg

#2025

400 Guests

Process

How I approached it.

01 Built from scratch — no brief, no agency, no budget. Defined the visual direction together with the founders
02 Developed a visual system that works across poster, digital, merch and on-site — not just for one event
03 Applied and refined the system across 15+ real events over three years
04 Adapted the identity as the event grew — without losing what made it recognisable from the start

What I learned

"Brand consistency is what turns an event into an identity."

Today 09:48 AM

Looking for opportunities in product design and digital experiences.

Let's talk.