MI4L was founded in 2022 by friends who wanted to create the kind of events they couldn't find themselves.

What started as a small event series gradually evolved into multiple formats, collaborations and a distinct visual identity. Along the way, it became a space for experimentation, community and creative growth.

I was involved from the beginning, helping build the brand while learning what it takes to create experiences people want to return to.

In 2025, I stepped into the role of Creative Lead, taking responsibility for communication, campaigns and the ongoing evolution of the brand.